Sheer Elegance

The Sheer Elegance haircare brand provides a wide range of ethnic hair care products that cater to the Dreadlock, Braids, and Afro hair markets.

Sheer Elegance

An E-commerce website. 

Formally known as VIP Cosmetics, Sheer Elegance is one of projects that I consider to be one of my great achievements. I was asked to remodel an existing online store and incorporate my creativity into what is currently the website in use today.

The idea behind the final product with this project was to design a website that appeals to its target demographic market whilst incorporating and maintaining the client’s brand colors and imagery.

I’ve done some research on various competitor websites, looked up UI/UX best practices concerning e-commerce platforms, even specifically selected font sizes and styles that I believe would best suit the website.